So we’ve been undergoing a pretty intense site redesign over the last couple of weeks, mostly from an aesthetic standpoint, but also re-jiggering some of the technical goodies underneath.  In the process, we’ve pretty much ditched our old logo and headed off in a new direction, with a new logo, that will hopefully brand us a bit better as it relates to our goal of providing the coolest geek t-shirts around.

The basic idea we’ve been running with is to change the look and feel of the site to start to approximate an actual comic book.  It hasn’t been the easiest thing, as in doing research I’ve found a lot of comic book pages are just a bunch of boxes (well, duh) and in practice doesn’t look much different than a regular webpage.  Add in the fact that on my best days I am barely a designer and you could see how this might take a little while.

I think so far so good, I’m personally really digging the new look, and I’m very excited to add in a picture of a real live human being wearing one of ours shirts, we are currently working on lining up some t-shirts models so that we can get pics up on the site for every shirt (if you’re interested and in the NYC area, please drop us a line).

Of course, this is an open solicitation of any and all comments, because it’s sometimes hard to keep an objective eye on something you’re so close to, and in the end, we’re looking to provide a service to you, the geeky public at large, and as such know we need to listen to you.